Friday 13 March 2015

The Good the Bad and the Ugly of Seeking Feedback

Over the years, working with hundreds of leaders in business, I have found that people are hungry for feedback and yet most people don’t ask for it.  When they do they are often not clear and ask questions like:
  • How did I do?
  • Can you give me some feedback?
  • What can I do differently?
In this blog I have provided some tips on what you can do to get great feedback – the good, and what to avoid – the bad and the ugly….

The Good

The only way to improve and be a better leader is to receive great feedback and then put into practice what is appropriate for you to be the leader that you want to be.

Start by getting really clear what it is you want feedback on. When you know this make a very clear request in positive, concrete, action language and ask for what you actually want e.g.

” I have a request for you.” (This usually grabs people’s attention and they will stop and listen).
"I have written this presentation and I’d like you to critique it in the following way:
Does it meet the needs of the target audience?" (Be sure to tell them who the target audience is)
"What do you think the key messages are?
What if anything can I do to make it clearer in the two areas above.”

This is just one example of what a request for feedback might be and how to be clear about what you want. 

If you are working at improving the way you influence stakeholders be really clear about what it is you want feedback on; is it your voice tone, volume, the way you sit and stand, the language you use etc.

Always be prepared to ask for what the other person would suggest to make it even better ensuring you get specific actions that will help you.

Remember too you don’t always need to take it on board.

The Bad

Here are some common mistakes people make;
  1. Asking in a vague and abstract way using ambiguous phrasing. The clearer you are about what you want the more likely you are to get it. 
  2. Approaching the person they want feedback from in a sheepish way, making little eye contact and speaking quietly.
  3. Skirting around the issue by talking generically about what you are working on and saying you would like feedback and not being clear that you want feedback from this person.
  4. Being too direct so that your request comes across as a demand!

The Ugly

Here are some indicators to let you know you need some help in how you go about seeking feedback:

  • You don’t actually know what you want, therefore don’t know what to ask for.
  • You ask the wrong person for feedback. This may be someone who is not experienced enough on the topic you or simply not very good at giving feedback.
  • You ask for what you don’t want e.g. I don’t want feedback on the content but anything else would be useful….
  • You just don’t ask making the assumption no news is good news… 

If this criteria applies to you ensure you get support from someone who is really good at asking for feedback, or get a good coach.

What I do know is that people rarely say no when you take the time to seek their input. They may not be able to offer you anything right there and then, but they will generally comply if you enter into a conversation with them.

Be the leader in your life and always ask for what you want – it brings greater clarity to everyone around you.



“Making requests in clear, positive, concrete action language reveals what we really want.”

Marshall B. Rosenberg

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