5 Mistakes people make when thinking about personal brand

When I introduce the topic of personal branding I often get blank looks, resistance or people start talking about social media.

As the conversation progresses the following objections are often revealed:

1.    Branding is only for products.

Whether you like it or not you have a brand. It’s the reputation you have. The question for you to think about is, is that reputation aligned to how I want to be known? If it’s not then there is some work to do.

So, you can choose to own your brand and maximize it to achieve your aspirations; or let it manage you and wonder why the same things seem to happen to you!

If branding were only for products it wouldn’t be something recruiters are interested in understanding about possible candidates...

2.    Branding is inauthentic, you can’t possibly pigeon hole people!

That is correct you can’t pigeon hole people. What you can do is discover what your real assets are and how to best utilise these so you get to do the work you love. It’s more about how you stand out.

When you take the approach I do, which is to discover you from the inside out, it can only be authentic. It is being authentic to who you are that stands the test of time. This is how great brands last!

 

3.    It’s all about your online presence.

True. There is an element of this that will link to any online presence you have. The trick is to be consistent in how you come across both online and off line.

If you appear one way online and when people meet you you’re different they will be confused and potentially suspicious.

4.    I’m too busy and it’s not important now.

Well you may be busy and it may not seem important right now, AND you are communicating a brand already! You could be doing this inconsistently so people don’t really understand the value you bring to the work place.

Spending time on your brand will help you focus your efforts more effectively and be noticed for what you want to be known for.

This IS important.

5.    This is far too difficult and I don’t have the time or money to invest in hiring a Marketing consultant.

This doesn’t require an awful lot of investment and in the process you’ll get some really great and valuable feedback that reinforces all the good that you do.

It doesn’t require a Marketing consultant either.

I have a process that will allow you to get to the heart of your brand within 3 to 4 hours. Having achieved that you’ll be motivated to do more and find it VERY easy.

So… if you are ready to own your brand and stand out send me an email. We can set up a complimentary discovery call to assess how best you can move forward and be the leader you were born to be.

"Be yourself - not your idea of what you think somebody else's idea of yourself should be."  

Henry David Thoreau